Consumer Products

Health + Fitness


Driven by disruption, grounded in purpose. Dwayne Johnson’s brand in partnership with Under Armour is built for the Hardest Workers in the Room.

Project Rock is an innovative performance brand that gives you the tools and the motivation to push through. Wear-tested by Johnson in the Iron Paradise, this partnership features the best in performance technology to support the most intense workouts. With the Brahma Bull representing the strength, resilience and mana needed to power through any obstacle, it inspires the community to put in the work with all they’ve got.

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