Industry
Consumer Products
Established in 1946 and a historic staple of Route 66, Irv’s is considered one of the iconic and original roadside burger stands in Los Angeles.
Irv’s Burgers began life almost 80 years ago as Queen’s Burgers along Route 66, boldly declaring “No Lobster, Just Burgers.” In 2000 Sonia Hong and her family took over, introducing the beloved “Just For You” slogan and playful doodles on every order. After relocation and a brief closure, the restaurant was reborn under Lawrence Longo’s vision—same roadside charm, refreshed branding. Now there are multiple locations carrying on the legacy, across Southern California and Las Vegas.

